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AI & Big Data Expo: AI vs. Human Marketers
Maria Naveed
December 02, 2023
The Inventif
Read Time: 3 Minutes
Welcome, Incredible folks!
Imagine a world where words come to life, where conversations with machines become art, and where creativity knows no bounds. Welcome to the world of ChatGPT, the remarkable creation by OpenAI, which marked its first birthday on November 30, 2023. Some of the notable milestones achieved by ChatGPT in its first year are:
Record-Breaking User Growth: By January 2023, ChatGPT had amassed an impressive user base of over 100 million
Technological Advancements: OpenAI made significant updates to ChatGPT, including expanding its context window size and allowing it to browse the internet
Integration of Advanced Features: The integration of the text-to-image model DALL-E 3 and the introduction of custom GPT
Weekly Glance
AI in Health: The futuristic AI laser that can detect your heartbeat from your throat
Latest Tech Development: AWS and NVIDIA join forces to unleash the power of Generative AI
New in Google: Google DeepMind reveals the six stages of achieving AGI
ChatGPT Tutorial: How I created my own GPT chatbot in 15 minutes using OpenAI’s ChatGPT
AI in Work: I applied for a $200K job as a chatbot conversationalist. Here’s what happened
ChatGPT;s Birthday: How ChatGPT revolutionised the world with AI in just one year
Today’s Menu
US Intelligence Investigates G42 and Abu Dhabi's Leading AI Firm
Sam Altman Rejoins OpenAI as CEO; New Initial Board Introduced
OpenAI Delays GPT Store Launch to Next Year
AI & Big Data Expo: AI vs. Human Marketers
Top 5 AI Tools of the Week
AI Image Prompt: Leonardo AI
5 Free Google CoursesProductivity Booster: Content Strategy Development PromptTweet of the Week
AI News
US intelligence investigates G42, OpenAI’s partner and Abu Dhabi’s leading AI firm
G42, an AI and cloud computing company based in Abu Dhabi and linked to the UAE government, is being investigated by US intelligence agencies. This investigation, reported by the New York Times, follows concerns raised by the US National Security Adviser, Jake Sullivan. During a meeting with his UAE counterpart, Sheikh Tahnoon bin Zayed, Sullivan expressed worries about G42's close ties with Chinese firms, especially Huawei.
The US is concerned that G42, controlled by Sheikh Tahnoon, might share advanced US technology with Chinese companies or their government. This worry stems from G42's connections with Huawei, a company facing US sanctions and viewed as a security threat by US officials.
Another major concern is the possibility that G42’s dealings with these Chinese companies could risk the genetic data of millions of Americans being accessed by the Chinese government. This issue was highlighted in intelligence reports, as noted by officials familiar with the matter.
However, according to a news article by The Register, G42’s executive Talal Al Kaissi insisted that the corporation does all it can to “remain in full compliance” with US government regulations, and is simply “partnering with leading companies and institutions with shared values and developing responsible AI solutions”.
Sam Altman rejoins OpenAI as CEO and introduces a new initial board
In a series of major shifts at OpenAI this week, Sam Altman has reclaimed his CEO position, signaling a significant refocusing of the organization's leadership. Altman's return is expected to profoundly influence OpenAI's strategic orientation and priorities, driving future innovations in AI research and technology.
Alongside this leadership transition, OpenAI unveiled a new initial board, reflecting a strategic restructure and a commitment to broadening the range of expertise at the helm. This development reinforces OpenAI's ongoing commitment to pioneering the AI industry.
For more comprehensive details, please refer to OpenAI's official blog.
OpenAI Delays GPT Store Launch to Next Year!
Big news from OpenAI: their much-anticipated GPT Store won't be opening its virtual doors until next year. Originally set for a November release, the launch has been pushed back, as hinted in their recent newsletter. Seems like they've been tied up with some unexpected developments lately!
So, what's the GPT Store all about? It's a cool concept where users can whip up their own ChatGPT versions, called GPTs, right in ChatGTP. Think of it like an app store, but for chatbots. Creators get to share in the profits, though OpenAI's keeping the details under wraps for now.
While we don't have a specific date for when this digital marketplace will go live, OpenAI is teasing us with "other great updates" coming our way soon. Stay tuned!
AI in Work
AI & Big Data Expo: AI vs. Human Marketers
At an event called AI & Big Data Expo, Jason Smith, Chief Digital Officer of Publicis Groupe, talked about how AI (artificial intelligence) affects decision-making in marketing.
He conducted a strategic experiment, highlighting the reduction of noise and bias through AI, and compared AI against human teams in a Facebook travel campaign. The goal? To see if AI can outsmart the noise and bias in human decisions. Spoiler alert: The results were eye-opening!
In their experiment, they looked closely at how people make decisions, focusing on two parts of the brain: one for quick, intuitive thinking and the other for more logical thinking.
Here are the results:
Human Decision-Making Limitation: The presentation highlighted human decision-making limitations, emphasizing the concept of "noise" in human judgments, which can lead to inconsistencies, especially with large amounts of data.
AI's Performance: Initially, human marketers performed well in a campaign, but AI gradually outperformed them. AI's strength lies in processing and analyzing vast amounts of data, which can be challenging for humans.
The Perfect Duo: The key takeaway is that a collaborative approach, combining AI's analytical capabilities with human creativity and intuition, can lead to more effective marketing decisions, recognizing that both have their strengths and limitations.
Key Takeaway
This experiment is a big deal for marketing. It shows that AI can help us make better decisions, especially when we're drowning in data. But it's not about replacing humans; it's about using AI to enhance our decisions.
Top 5 AI Tools of the Week
Magic Thumbnails: Generate YouTube Thumbnails with AI! Just enter a title and description and let our AI do the rest!
Veed: Use our AI automatic subtitling tool to transcribe your video's audio to text in just a few seconds.
Rytr:An AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost.
ClipDrop: To remove the background from an image, download the ClipDrop iOS app.
Upword Ai: A research assistant that helps you process information 10X faster and grow your knowledge. The power of GPT-4, personalised to you.
AI Image
Prompt: beautiful pirate woman in pirate clothes and accessories, extreme textures and details, 64K, character sheet, white background, character poses
Tool: Leonardo AI
Model: 3D Animation Style
Learn AI
5 Free Google Courses
Introduction to Generative AI
Introduction to Responsible AI
Introduction to Large Language Models
Introduction to Image Generation
Develop No-Code Chat Apps with AppSheet
Productivity Booster
Content Strategy Development Prompt:
"Create a comprehensive content strategy for [Your Brand/Product] targeting [specific audience demographic]. Include suggestions for blog topics, social media post ideas, key SEO keywords, and potential influencers or partnerships to collaborate with."
